Pitch Dictionary by pitch.dog
Pre-production & PPM · Core

Pre-production meeting

Also called: PPM, pre-pro meeting

ELI5

The main pre-shoot meeting where client, agency and production confirm the creative and practical plan.

Used in conversation

“The pre-production meeting is where we need final agreement on every major choice.”

Definition

A formal meeting at which agency, client, director and production team review and approve key creative and production decisions before the shoot.

Here “Pre-production meeting” means: A formal meeting at which agency, client, director and production team review and approve key creative and production decisions before the shoot.

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • Pre-PPMThe pre-PPM aligns agency and production before the client-facing PPM; the PPM is the formal approval meeting before production.
Sources & evidence · 6

Direct term-level sources and supporting source families.