Pitch Dictionary by pitch.dog
Distribution, sales & platforms · Specialist

Prints and advertising

Also called: P&A

ELI5

Traditional shorthand for theatrical release materials and marketing expenditure.

Used in conversation

“The agreement should state prints and advertising clearly.”

Pitch context

You may encounter “Prints and advertising” in rights, contracts, finance, distribution & labour conversations or materials.

Why it matters: Explains who controls, pays for, approves, exploits or bears risk around a project.

Sources & evidence · 8

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.