Pitch Dictionary by pitch.dog
Agency, client & brand roles · Working

Procurement

ELI5

The client or agency function responsible for commercial terms, supplier process, cost control and purchasing compliance.

Used in conversation

“The procurement needs to be explicit in the treatment, not left for production to guess.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.