Props, graphics & clearance · Working
Product placement
Also called: brand integration
ELI5
The inclusion of a real branded product within entertainment content under a commercial or editorial arrangement.
Used in conversation
“Let’s include the product placement in the next design review.”
Pitch context
You may encounter “Product placement” in production design, locations, costume & hmu conversations or materials.
Why it matters: Explains how spaces, objects, clothes, hair and make-up create the physical world.
Caution
Meaning and consequences may change by contract, collective agreement, territory or law. This entry is orientation, not legal advice.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- ScreenSkills — Online Learning Glossary and Job ProfilesSupporting source family · institutional · checked 2026-08-14
- Association of Independent Commercial Producers — AICP Guidelines and Best PracticesSupporting source family · institutional · checked 2026-08-14
- pitch.dog — Pitch Dictionary Deep Research SynthesisSupporting source family · practitioner · checked 2026-08-14