Pitch Dictionary by pitch.dog
Fees, markups & cancellation · Working

Purchase order

Also called: PO

ELI5

A client or agency purchasing document authorising particular goods or services and value.

Used in conversation

“The purchase order needs to be explicit in the treatment, not left for production to guess.”

Definition

A client or agency purchasing document authorising specified goods or services and value.

Here “Purchase order” means: A client or agency purchasing document authorising specified goods or services and value.

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.