Pitch Dictionary by pitch.dog
Pilots, presentations & launch · Working

Put pilot

Also called: put-pilot commitment, put pilot commitment

ELI5

A pilot promise backed by money if the buyer backs out.

Used in conversation

“The project has a put-pilot commitment, not a guaranteed series order.”

Definition

A pilot commitment with a substantial financial penalty if the buyer does not produce or air the pilot under the agreed terms.

Here “Put pilot” means: A pilot commitment with a substantial financial penalty if the buyer does not produce or air the pilot under the agreed terms.

Pitch context

Appears in trade, packaging and deal language to describe a stronger-than-ordinary pilot commitment.

Why it matters: It can sound like an order, but the project may still never become a series.

Caution

The actual obligation and penalty are controlled by the deal documents.

Connected terms

Sources & evidence · 3

Direct term-level sources and supporting source families.