Pitch Dictionary by pitch.dog
Introductions, queries & submissions · Working

Referral

Also called: warm introduction, intro

ELI5

An introduction or recommendation from a trusted intermediary that helps a project reach a recipient.

Used in conversation

“Referral came up in the buyer’s feedback, so we should answer it clearly.”

Pitch context

You may encounter “Referral” in pitching & meetings conversations or materials.

Why it matters: Helps you understand how projects are presented, submitted, discussed and followed up.

Connected terms

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.