Pitch Dictionary by pitch.dog
Set calls, slating & takes · Working

Rolling

Also called: roll camera, roll sound

ELI5

A call indicating camera or sound recording has started.

Used in conversation

“Can production update us on the rolling before tomorrow’s call?”

Pitch context

A director may use this term to turn a broad intention into a specific performance or casting choice.

Why it matters: Explains the physical-production roles, plans and safety systems behind the shoot.

Sources & evidence · 9

Direct term-level sources and supporting source families.