Pitch Dictionary by pitch.dog
Bidding, estimating & procurement · Working

Scope of work

Also called: SOW

ELI5

A document defining the services, outputs, responsibilities, timing and commercial boundaries of an engagement.

Used in conversation

“Can you send the revised scope of work before the next client call?”

Pitch context

You may encounter “Scope of work” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.