Bidding, estimating & procurement · Working
Scope of work
Also called: SOW
ELI5
A document defining the services, outputs, responsibilities, timing and commercial boundaries of an engagement.
Used in conversation
“Can you send the revised scope of work before the next client call?”
Pitch context
You may encounter “Scope of work” in advertising & director treatments conversations or materials.
Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.
Sources & evidence · 4
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Association of Independent Commercial Producers — AICP Guidelines and Best PracticesSupporting source family · institutional · checked 2026-08-14
- IPA / APA / ISBA — Production Pitch Process Initiative and Best PracticeSupporting source family · institutional · checked 2026-08-14
- AICP — AICP Bid FormSupporting source family · primary · checked 2026-08-14
- pitch.dog — Pitch Dictionary Deep Research SynthesisSupporting source family · practitioner · checked 2026-08-14