Pitch Dictionary by pitch.dog
Brief, strategy & proposition · Working

Script version

ELI5

A dated or labelled iteration of the agency script used to control scope and revisions.

Used in conversation

“We need one more pass on the script version before it goes to the agency.”

Pitch context

You may encounter “Script version” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.