Selection, ratings & decisions · Core

Soft interest

ELI5

Preliminary enthusiasm or curiosity that has not become an offer, attachment, commission or other documented commitment.

Used in conversation

“Let’s prepare for questions about soft interest before the meeting.”

Pitch context

You may hear “Soft interest” while preparing, delivering or following up a pitch.

Why it matters: Helps you understand how projects are presented, submitted, discussed and followed up.

Sources & evidence · 7

Direct term-level sources and supporting source families.