Pitch Dictionary by pitch.dog
Financing sources & instruments · Working

Soft money

ELI5

Finance that is not conventional recoupable private investment, such as some grants, rebates or subsidies.

Used in conversation

“The budget needs to show soft money clearly before approval.”

Pitch context

You may encounter “Soft money” in rights, contracts, finance, distribution & labour conversations or materials.

Why it matters: Explains who controls, pays for, approves, exploits or bears risk around a project.

Caution

This usage is established in practice but is not fully standardised. A domain specialist should review it before release as canon.

Connected terms

  • Hard moneySoft money usually means grants, incentives or non-recoupable support; hard money is committed recoupable capital. Usage varies.
Sources & evidence · 8

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.