Pitch Dictionary by pitch.dog
Deliverables, lengths & platform versions · Specialist

Square version

ELI5

A roughly 1:1 advertising deliverable designed for square placements.

Used in conversation

“Can we align with the client on the square version before the bid is locked?”

Pitch context

You may encounter “Square version” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.