Pitch Dictionary by pitch.dog
Deliverables, lengths & platform versions · Core

Stills

Also called: photography

ELI5

Still-photography deliverables produced alongside or separately from motion work.

Used in conversation

“Let’s confirm the stills before the director starts the next treatment draft.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.