Pitch Dictionary by pitch.dog
Visual development & design · Core

Style frame

Also called: look frame, key frame

ELI5

A polished still image demonstrating the intended visual treatment of an animated or motion-design project.

Used in conversation

“The treatment should explain where the style frame enters the shot and what it needs from production.”

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Explains image creation that extends beyond straightforward live-action photography.

Connected terms

  • Concept artConcept art explores design ideas; a style frame is a more resolved representative frame showing the intended final visual treatment.
Sources & evidence · 12

Direct term-level sources and supporting source families.