Pitch Dictionary by pitch.dog
Approvals, claims & legal copy · Core

Super

Also called: supers, on-screen copy

ELI5

Text placed over the picture, such as a claim, price, instruction or legal line.

Used in conversation

“The legal super is too small to read at the current duration.”

Definition

Text placed over the picture, such as a claim, price, caption or legal line.

Here “Super” means: Text placed over the picture, such as a claim, price, caption or legal line. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • EndboardAn endboard is the closing graphic composition; a super is individual on-screen text that may appear anywhere.
  • SuperAn advertising super is the on-screen text itself; a screenplay SUPER is the instruction that such text should appear.
  • Legal superA legal super is a legally or compliance-driven form of on-screen super.
Sources & evidence · 6

Direct term-level sources and supporting source families.