Pitch Dictionary by pitch.dog
Brief, strategy & proposition · Working

Target audience

Also called: target market, Audience

ELI5

The people the campaign is primarily designed to reach or influence.

Used in conversation

“Let’s confirm the target audience before the director starts the next treatment draft.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 6

Direct term-level sources and supporting source families.