Pitch Dictionary by pitch.dog
Acts, sequences & episode architecture · Core

Teaser

Also called: cold open

ELI5

An opening section meant to hook the audience before the first main act or title sequence.

Used in conversation

“Can we make the teaser clearer in the next draft?”

Definition

An opening section intended to hook the audience before the first main act or title sequence.

Here “Teaser” means: An opening section intended to hook the audience before the first main act or title sequence. Other meanings are stored as separate sense entries and must be chosen explicitly.

Pitch context

This names a document, asset or development step that can appear in a pitch package.

Why it matters: Helps describe how a story works on the page and how its dramatic parts fit together.

Connected terms

  • Cold openA cold open is material before the main titles or opening; a teaser is an opening unit designed to hook, and may or may not be a cold open depending on format.
  • Teaser documentThe search label “Teaser” can route to both entries.
Sources & evidence · 5

Direct term-level sources and supporting source families.