Pitch Dictionary by pitch.dog
Creative & craft approaches · Specialist

Transition device

ELI5

A recurring visual or editorial method used to connect moments, scenes or versions.

Used in conversation

“Can we align with the client on the transition device before the bid is locked?”

Pitch context

You may encounter “Transition device” in advertising & director treatments conversations or materials.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Sources & evidence · 4

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.