Pitch Dictionary by pitch.dog
Deliverables, lengths & platform versions · Core

Versioning

Also called: adaptation

ELI5

The process of creating and managing multiple campaign deliverables from shared material.

Used in conversation

“The agency wants the versioning addressed clearly in the next round.”

Pitch context

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

Connected terms

  • AdaptationThe search label “Adaptation” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.