Deliverables, lengths & platform versions · Specialist
Vertical version
Also called: vertical asset, Vertical, vertical video
ELI5
A portrait-oriented advertising deliverable, often 9:16.
Used in conversation
“Let’s confirm the vertical version before the director starts the next treatment draft.”
Definition
A portrait-oriented advertising deliverable, commonly 9:16.
Here “Vertical version” means: A portrait-oriented advertising deliverable, commonly 9:16.
Pitch context
You may encounter “Vertical version” in advertising & director treatments conversations or materials.
Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.
Sources & evidence · 6
Direct term-level sources and supporting source families.
- AICP — AICP Bid FormDirect source · primary · checked 2026-08-14
- AICP — Suggested Best Practices for Bidding and Bidding Reference GuideDirect source · primary · checked 2026-08-14
- IPA / APA / ISBA — Production Pitch Process Initiative and Best PracticeDirect source · institutional · checked 2026-08-14
- pitch.dog — Pitch Dictionary Deep Research SynthesisDirect source · practitioner · checked 2026-08-14
- World Intellectual Property Organization — Rights Clearance: A Guide for Independent FilmmakersDirect source · primary · checked 2026-08-14
- Association of Independent Commercial Producers — AICP Guidelines and Best PracticesSupporting source family · institutional · checked 2026-08-14