Pitch Dictionary by pitch.dog
Character roles & hierarchy · Working

Villain

Also called: bad guy

ELI5

A character framed as a primary harmful or malicious opponent.

Used in conversation

“Can we make the villain more specific in the pitch?”

Pitch context

Use this when a deck or treatment needs to describe the people, world, tone or audience promise precisely.

Why it matters: Helps describe who the project follows, where it lives and what kind of experience it promises.

Connected terms

  • AntagonistAn antagonist opposes the protagonist’s objective; a villain is morally framed as malign. An antagonist need not be villainous.
Sources & evidence · 6

Direct term-level sources and supporting source families.