Pitch Dictionary by pitch.dog
Colour temperature & white balance · Specialist

White balance

ELI5

A camera setting that decides what appears neutral, warm or cool.

Used in conversation

“Set the white balance before we compare the wardrobe colours.”

Definition

Camera adjustment defining how a scene’s illumination is rendered as neutral or intentionally biased.

Here “White balance” means: Camera adjustment defining how a scene’s illumination is rendered as neutral or intentionally biased.

Pitch context

This term helps a treatment describe how the camera or light will shape the viewer's experience.

Why it matters: Explains what the image should look like and how it can be framed, captured and lit.

Connected terms

  • Colour temperatureColour temperature describes the colour of a light source; white balance is the camera’s compensation or reference for that colour.
Sources & evidence · 10

Direct term-level sources and supporting source families.