Pitch Dictionary by pitch.dog
Identity, key art & promotional assets · Working

Wordmark

Also called: logotype

ELI5

A logo-like treatment consisting mainly of the project's name in distinctive lettering.

Used in conversation

“The next layout pass needs to make the wordmark clearer.”

Pitch context

You may encounter “Wordmark” in pitch materials & presentation design conversations or materials.

Why it matters: Tells you what document, visual asset or file someone is asking for or reviewing.

Connected terms

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.