Business Pitch Dictionary by pitch.dog
Sales process & qualification · Core

Account-based marketing

Also called: ABM

ELI5

Coordinated marketing and sales activity aimed at a selected set of accounts.

Used in conversation

“Who can verify account-based marketing on the buyer’s side?”

Pitch context

You will see “Account-based marketing” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.