Customers, users & segmentation · Core
Account
Also called: customer account
ELI5
The organisation being sold to or served.
Used in conversation
“The account has five business units and one master agreement.”
Definition
In B2B contexts, the customer organisation managed as a commercial relationship.
Here “Account” means: In B2B contexts, the customer organisation managed as a commercial relationship.
Pitch context
You will see “Account” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches customers, users & segmentation.
Why it matters: It helps a reader interpret customers, users & segmentation without confusing the measure, decision, role or evidence being discussed.
Connected terms
- CustomerThe search label “customer account” can route to both entries.
Sources & evidence · 7
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossarySupporting source family · primary · checked 2026-08-16