Business Pitch Dictionary by pitch.dog
Buyer, account & deal roles · Core

Customer

Also called: client, customer account

ELI5

A person or organisation that buys or contracts for a product or service.

Used in conversation

“Who can verify customer on the buyer’s side?”

Pitch context

You will see “Customer” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches buyer, account & deal roles.

Why it matters: It helps a reader interpret buyer, account & deal roles without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • UserThe customer buys or chooses; the user directly uses the product or service. They may be the same person, but often are not.
  • AccountThe search label “customer account” can route to both entries.
Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.