Business Pitch Dictionary by pitch.dog
Buyer, account & deal roles · Core

User

Also called: end user

ELI5

A person who directly uses a product or service, whether or not they buy it.

Used in conversation

“The chart names user, but it does not show the actual responsibility.”

Pitch context

You will see “User” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches buyer, account & deal roles.

Why it matters: It helps a reader interpret buyer, account & deal roles without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • CustomerThe customer buys or chooses; the user directly uses the product or service. They may be the same person, but often are not.
  • UserThe same visible label “User” names different concepts.
  • End userThe search label “End user” can route to both entries.
Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.