Business Pitch Dictionary by pitch.dog
Startup traction, burn & capital efficiency · Core

Activation rate

Also called: activation

ELI5

How many new users reach the first meaningful success point.

Used in conversation

“Activation rate improved after onboarding changed.”

Definition

The share of new users or accounts reaching a defined early value event.

Here “Activation rate” means: The share of new users or accounts reaching a defined early value event.

Pitch context

You will see “Activation rate” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches startup traction, burn & capital efficiency.

Why it matters: It helps a reader interpret startup traction, burn & capital efficiency without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • ActivationThe search label “Activation” can route to both entries.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.