Business Pitch Dictionary by pitch.dog
Growth funnels, loops & lifecycle · Core

Activation

Also called: activated user

ELI5

The point or behaviour indicating that a new user has experienced meaningful early value.

Used in conversation

“What happens to activation after the initial acquisition spike?”

Pitch context

You will see “Activation” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches growth funnels, loops & lifecycle.

Why it matters: It helps a reader interpret growth funnels, loops & lifecycle without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Activation rateThe search label “Activation” can route to both entries.
Sources & evidence · 7

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.