Business Pitch Dictionary by pitch.dog
Marketing disclosure, consent & dark patterns · Core

Advertising substantiation

Also called: claim substantiation

ELI5

Evidence sufficient to support objective advertising claims before they are made.

Used in conversation

“Can we state who receives the right created by advertising substantiation, and when it applies?”

Pitch context

You will see “Advertising substantiation” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing disclosure, consent & dark patterns.

Why it matters: In marketing disclosure, consent & dark patterns, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • SubstantiationThe search label “claim substantiation” can route to both entries.
Sources & evidence · 5

Direct term-level sources and supporting source families.