Business Pitch Dictionary by pitch.dog
Business & revenue models · Core

Advertising-supported model

Also called: ad-supported model

ELI5

Users get access while advertisers pay for attention.

Used in conversation

“The advertising-supported model needs scale and usable inventory.”

Definition

A model in which advertisers fund access for users or reduce the price users pay.

Here “Advertising-supported model” means: A model in which advertisers fund access for users or reduce the price users pay.

Pitch context

You will see “Advertising-supported model” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.