Business Pitch Dictionary by pitch.dog
Founder & employee equity · Core

Advisor equity

Also called: advisory shares, advisor options

ELI5

A small equity grant for meaningful advice.

Used in conversation

“Advisor equity should match actual contribution and vest over time.”

Definition

Equity granted to an advisor in exchange for defined services.

Here “Advisor equity” means: Equity granted to an advisor in exchange for defined services.

Pitch context

You will see “Advisor equity” in fundraising decks, data rooms, term sheets and investor conversations when the discussion reaches founder & employee equity.

Why it matters: In founder & employee equity, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.