Margins, break-even & unit economics · Core
Average revenue per user
Also called: ARPU
ELI5
Revenue divided by users under the chosen definition and period.
Used in conversation
“How are we defining average revenue per user in this deck?”
Pitch context
You will see “Average revenue per user” in financial models, budgets, board packs and investor materials when the discussion reaches margins, break-even & unit economics.
Why it matters: In margins, break-even & unit economics, different calculation boundaries, periods or accounting treatments can change the number and the decision.
Caution
Calculation, recognition and disclosure can vary by accounting framework, company policy and reporting context.
Sources & evidence · 5
Direct term-level sources and supporting source families.
- U.S. Small Business Administration — Break-even pointDirect source · primary · checked 2026-08-16
- IFRS Foundation — IFRS GlossaryDirect source · primary · checked 2026-08-16
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Financial Accounting Standards Board — FASB Accounting Standards CodificationSupporting source family · primary · checked 2026-08-16
- U.S. Securities and Exchange Commission — Non-GAAP Financial Measures — Compliance and Disclosure InterpretationsSupporting source family · primary · checked 2026-08-16