Business Pitch Dictionary by pitch.dog
Marketing strategy & planning · Core

Awareness stage

Also called: top of funnel

ELI5

A stage in which the audience becomes aware of a problem, need, category or brand.

Used in conversation

“Define awareness stage before we compare campaign performance.”

Pitch context

You will see “Awareness stage” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Top of funnelThe search label “top of funnel” can route to both entries.
Sources & evidence · 6

Direct term-level sources and supporting source families.