Business Pitch Dictionary by pitch.dog
Sales process & qualification · Working

BANT

Also called: Budget Authority Need Timing

ELI5

A qualification framework examining budget, authority, need and timing.

Used in conversation

“Who can verify BANT on the buyer’s side?”

Pitch context

You will see “BANT” in go-to-market plans, sales forecasts, account reviews and commercial proposals when the discussion reaches sales process & qualification.

Why it matters: It helps a reader interpret sales process & qualification without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.