Business Pitch Dictionary by pitch.dog
Competition, differentiation & moats · Core

Barrier to entry

Also called: entry barrier

ELI5

Something that keeps new competitors out.

Used in conversation

“Certification creates a barrier to entry.”

Definition

A condition that makes it difficult or costly for new competitors to enter a market.

Here “Barrier to entry” means: A condition that makes it difficult or costly for new competitors to enter a market.

Pitch context

You will see “Barrier to entry” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches competition, differentiation & moats.

Why it matters: It helps a reader interpret competition, differentiation & moats without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.