Business Pitch Dictionary by pitch.dog
Brand foundations & identity · Working

Brand manual

Also called: brand handbook

ELI5

A document that explains brand strategy, identity and usage standards.

Used in conversation

“The team needs one controlled copy of brand manual, with an owner and date.”

Definition

A document describing brand strategy, identity and usage standards.

Here “Brand manual” means: A document describing brand strategy, identity and usage standards.

Pitch context

You will see “Brand manual” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches brand foundations & identity.

Why it matters: It helps a reader interpret brand foundations & identity without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Direct term-level sources and supporting source families.