Business Pitch Dictionary by pitch.dog
Brand architecture & portfolio · Working

Brand migration

Also called: brand transition

ELI5

Moving customers, products or equity from one brand to another.

Used in conversation

“How are we defining brand migration in this deck?”

Pitch context

You will see “Brand migration” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches brand architecture & portfolio.

Why it matters: In brand architecture & portfolio, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.