Marketing, brand & growth · Brand, marketing, media & growth
Brand architecture & portfolio
How multiple brands, products and sub-brands relate to one another.
41 entries
- Acronym name
- Brand architecture
- Brand consolidation
- Brand extension
- Brand licensing
- Brand migration
- Brand portfolio
- Brand rationalisation
- Branded house
- Cash-cow brand
- Category extension
- Co-branding
- Descriptive name
- Descriptor
- Endorsed brand
- Endorsement line
- Fighter brand
- Flagship brand
- Founder name
- House of brands
- Ingredient brand
- Invented name
- Licensed brand
- Line extension
- Lockup
- Masterbrand
- Name clearance
- Naming system
- Parent brand
- Portfolio
- Portfolio role
- Private label
- Product family
- Standalone brand
- Strategic brand
- Sub-brand
- Suggestive name
- Trademark
- Trademark class
- Umbrella brand
- White-label brand