Business Pitch Dictionary by pitch.dog
Brand architecture & portfolio · Core

Co-branding

Also called: co-brand

ELI5

Two or more brands appearing together in a joint offer or communication.

Used in conversation

“Can we show how co-branding changes the audience’s experience, not just the language?”

Pitch context

You will see “Co-branding” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches brand architecture & portfolio.

Why it matters: In brand architecture & portfolio, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Sources & evidence · 5

Direct term-level sources and supporting source families.