Business Pitch Dictionary by pitch.dog
Brand architecture & portfolio · Core

White-label brand

Also called: white label

ELI5

A brand applied by a seller to a product made by another company for rebranding.

Used in conversation

“The brand brief needs a concrete definition of white-label brand.”

Pitch context

You will see “White-label brand” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches brand architecture & portfolio.

Why it matters: In brand architecture & portfolio, a loose definition can change rights, obligations, approval, disclosure or enforceability.

Caution

Meaning, enforceability and required process vary by jurisdiction and agreement; this definition is not legal advice.

Connected terms

  • White-labelThe search label “White-label” can route to both entries.
  • White-label productThe search label “White-label” can route to both entries.
Sources & evidence · 5

Direct term-level sources and supporting source families.