Business Pitch Dictionary by pitch.dog
Business & revenue models · Core

Business model

Also called: commercial model

ELI5

How a business works and makes value sustainable.

Used in conversation

“The business model needs to explain both customer value and economics.”

Definition

The system by which an organisation creates, delivers and captures value.

Here “Business model” means: The system by which an organisation creates, delivers and captures value.

Pitch context

You will see “Business model” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • Revenue modelA business model explains the whole system of creating and capturing value; a revenue model explains how money is earned.
Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.