Business Pitch Dictionary by pitch.dog
Business & revenue models · Core

Business-to-consumer

Also called: B2C

ELI5

A business sells to individual people.

Used in conversation

“The B2C model depends on high-volume acquisition.”

Definition

A model in which a company sells primarily to individual consumers.

Here “Business-to-consumer” means: A model in which a company sells primarily to individual consumers.

Pitch context

You will see “Business-to-consumer” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches business & revenue models.

Why it matters: It helps a reader interpret business & revenue models without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.