Business deck types · Core
Case study
Also called: customer case study, success story
ELI5
A real example used to prove something worked.
Used in conversation
“The case study needs a measurable result and permission to name the client.”
Definition
A structured account of a real example showing a problem, approach, work and result.
Here “Case study” means: A structured account of a real example showing a problem, approach, work and result.
Pitch context
You will see “Case study” in business pitches, proposals, executive summaries and decision decks when the discussion reaches business deck types.
Why it matters: It helps a reader interpret business deck types without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 3
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- U.S. Small Business Administration — Write your business planSupporting source family · primary · checked 2026-08-16
- Y Combinator — YC Startup Library — fundraising and pitching resourcesSupporting source family · practitioner · checked 2026-08-16
- U.S. Securities and Exchange Commission — Small Business Capital Formation GlossarySupporting source family · primary · checked 2026-08-16