Business Pitch Dictionary by pitch.dog
Strategy frameworks & analysis · Working

Cash cow

Also called: BCG cash cow

ELI5

A mature strong business that produces cash.

Used in conversation

“Do not starve the cash cow of necessary investment.”

Definition

In the BCG matrix, a high-share business in a lower-growth market expected to generate cash.

Here “Cash cow” means: In the BCG matrix, a high-share business in a lower-growth market expected to generate cash.

Pitch context

You will see “Cash cow” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches strategy frameworks & analysis.

Why it matters: It helps a reader interpret strategy frameworks & analysis without confusing the measure, decision, role or evidence being discussed.

Sources & evidence · 5

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.