Markets, industries & categories · Specialist
Category design
Also called: category strategy
ELI5
Shape how a new market category is understood.
Used in conversation
“The category design work should not erase existing alternatives.”
Definition
A deliberate process of defining a category, its problem, language, criteria and leading position.
Here “Category design” means: A deliberate process of defining a category, its problem, language, criteria and leading position.
Pitch context
You will see “Category design” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.
Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.
Connected terms
- Category creationThe search label “category design” can route to both entries.
Sources & evidence · 5
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16