Markets, industries & categories · Core
Category
Also called: product category
ELI5
A group of offers customers see as related.
Used in conversation
“The company is trying to create a new category.”
Definition
A recognised group of products or services considered similar by customers, retailers, analysts or regulators.
Here “Category” means: A recognised group of products or services considered similar by customers, retailers, analysts or regulators.
Pitch context
You will see “Category” in strategy decks, market analyses, business plans and planning workshops when the discussion reaches markets, industries & categories.
Why it matters: It helps a reader interpret markets, industries & categories without confusing the measure, decision, role or evidence being discussed.
Sources & evidence · 5
Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.
- Strategyzer — Business Model Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- Strategyzer — Value Proposition Canvas resourcesSupporting source family · practitioner · checked 2026-08-16
- LEANSTACK — Lean CanvasSupporting source family · practitioner · checked 2026-08-16
- U.S. Department of Justice Antitrust Division — Herfindahl-Hirschman IndexSupporting source family · primary · checked 2026-08-16
- U.S. Census Bureau — Business and economy dataSupporting source family · primary · checked 2026-08-16