Business Pitch Dictionary by pitch.dog
Culture, transformation & change · Core

Change sponsor

Also called: executive sponsor for change

ELI5

A leader accountable for authorising and visibly supporting change.

Used in conversation

“Attach the latest change sponsor to the decision pack before the meeting.”

Pitch context

You will see “Change sponsor” in organisation plans, workforce reviews, change programmes and people reports when the discussion reaches culture, transformation & change.

Why it matters: In culture, transformation & change, the definition can change who is affected, accountable, protected or entitled to act.

Caution

Employment law and workplace practice vary by jurisdiction and agreement.

Sources & evidence · 2

Direct term-level sources and supporting source families.